- Associate / Sr. Associate – Events, Sponsorship & Community
- Great Manager Institute® | Mumbai (Lower Parel) | Full-time
ROLE OVERVIEW
You will own the live and community experience of the Great Managers' League: conceptualize and execute the CXO Conclaves, the Annual Summit and local meetups end to end, deliver every sponsor commitment, fill the room through delegate sales, and grow a premier community of senior people-leaders. For the right candidate, the role extends into media partnerships and monetization of GMI's media properties. Based on experience and level, you may also build a small 2-member team.
- OBJECTIVE
- Bring together people-managers and leaders who aim to build high-trust, high-performance cultures, through world-class events and a growing community.
PROPERTIES YOU WILL RUN CXO Conclave: Quarterly, invitation-only evening event across 4 cities (Mumbai, Delhi, Bangalore, and Pune or Hyderabad alternately), with 50+ CHROs, CXOs and senior leaders per city. You handle venue, speakers, theme research, curated guest list, run-of-show, on-ground delivery, sponsorship sales and sponsor branding. Great Managers' League® Summit: Annual flagship at Tata Theatre, NCPA Mumbai (800+ leaders attended), with keynotes, Great People Manager Awards, Leadership Factories of India recognition and a gala lunch. You handle budgeting, logistics, vendors, sponsorship and delegate sales, sponsor stalls, award-stage execution, production partner and P&L. Local Meetups: Smaller community events through the year, from concept to execution. Leadership Podcast: 45–60 minute conversations with CHROs, CXOs and business leaders. You handle guest identification, scheduling, research and partner/sponsor deliverables.
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KEY RESPONSIBILITIES
- Event Planning & Execution
- Plan and run offline events from concept and budgeting to post-event reporting; support online events and webinars where needed.
- Manage venues, vendors, AV, hospitality, branding, signage, stage and run-of-show across cities.
- Coordinate speakers, moderators and CHRO case-study presenters, including briefings, rehearsals and logistics.
- Own the event calendar, timelines and checklists; anticipate risks and resolve issues on the day.
- Sponsorship Delivery & Partner Management
- Build lasting relationships with sponsors and partners (past partners include ET, HDFC ERGO, Axis Max Life, SMFG India Credit, L&T Technology Services and Teleperformance).
- Deliver every sponsorship commitment on time and to standard: logo placements, kit inclusions, brand stalls, video plays, mentions, award and felicitation slots, co-branded communication, delegate passes, and ET features or podcast appearances.
- Maintain a sponsor deliverables tracker and share post-event summaries with proof of delivery.
- Support renewals and upsells by identifying opportunities from event feedback.
- Delegate Sales & Attendance
- Lead delegate sales and invitations to fill each event and create buzz.
- Curate guest lists of CHROs, CXOs and senior people leaders in each host city; manage invitations, RSVPs and follow-ups.
- Drive registrations via WhatsApp, email, LinkedIn and phone; track against targets and report on attendance quality and conversion.
- Community Building & Engagement
- Build and grow a premier leadership network with a clear, differentiated value proposition.
- Keep it active through member spotlights, roundtables, peer circles, alumni touchpoints and content drops.
- Maintain the community CRM with accurate profiles, engagement history and segmentation.
- Collect member feedback and use it to improve events and programmes.
- Cross-Functional Collaboration
- Work with Research, Marketing, Sales, Content and Leadership to elevate the brand and member experience.
- Align events with study timelines and campaign calendars (Great People Manager Study release, ET supplements, award announcements).
- Provide photos, video and quotes for social media, newsletters and publications.
- Media Monetization (for the right candidate)
- Support partnerships with media houses, including The Economic Times, and monetization of GMI's media properties.
- Help package and sell media value propositions (ET print features, GMI website articles, LinkedIn posts, newsletters, report pages, video).
- Coordinate content production and publishing timelines with ET and internal teams.
WHAT WE'RE LOOKING FOR
Experience & Qualifications
- Bachelor's degree in any discipline; MBA or degree in Mass Communication, Event Management or Marketing is a plus.
- Experience in event management, community management, corporate partnerships or B2B sales, ideally with senior audiences (CXOs, CHROs, business leaders).
- Proven track record of delivering in-person events; online event experience is a plus.
- Experience working with sponsors and selling tickets or delegate passes is strongly preferred.
Skills & Competencies
- Event champion: eye for detail and flawless execution under pressure.
- Community builder: ability to engage, retain and grow a network of senior professionals.
- Networking ace: confident building relationships with senior executives, speakers and sponsors.
- Planning & project management: multi-city coordination, vendor and budget management.
- Sales orientation: comfortable with targets, outreach and follow-through.
- Communication: excellent written and verbal English; strong professional presence.
- Tools: MS Office or Google Workspace, CRM tools, event registration platforms, social media; LinkedIn and WhatsApp-led outreach.
- Ownership mindset: reliable, proactive, and comfortable working evenings and weekends around events.
- HOW SUCCESS IS MEASURED
- Event delivery: on time, within budget, high attendee satisfaction (NPS/feedback).
- Attendance: confirmed delegates vs. target (e.g., 50+ curated senior attendees per Conclave).
- Sponsorship sales: close deals of up to ₹50 Lacs per annum.
- Sponsor delivery: 100% of deliverables completed and evidenced; sponsor satisfaction and renewals.
- Delegate sales: revenue or passes sold vs. target.
- Community: growth in active members, engagement rate, repeat attendance.
- Media & content: timely delivery of media deliverables; revenue supported (if applicable).
WHY JOIN GMI
- Engage CEOs, CHROs and CXOs from organizations such as Wipro, HDFC Bank, Tata Steel, Infosys, Microsoft, Bajaj and Reliance, who have attended past Conclaves.
- Own flagship events with real scale, from intimate CXO evenings to an 800+ attendee Summit.
- Backed by a credible research platform and a media partnership with The Economic Times.
- Grow into community, partnerships or media leadership as the Great Managers' League expands.
- OUR CORE VALUES
- Be the Best | Individuality | Transparency | Care | Have Faith
COMPENSATION
According to market standards.
ABOUT GREAT MANAGER INSTITUTE®
GMI is on a mission to make people management great across the globe. Our AI-powered people leadership assessment and development platform has assessed and trained 100,000+ managers across 1,000+ organizations. GMI also runs India's largest annual people-leadership studies, the Great People Manager Study® and Leadership Factories of India™, published each year as a special supplement in The Economic Times. These sit within the Great Managers' League®, GMI's leadership ecosystem for People Managers, CEOs, CHROs and CXOs.
