Investigate changes in performance proactively. Isolate root causes across channels, segments, and funnel stages, and recommend an action, not just a readout.
Support demand modeling and forecasting for Acquisition and Growth.
Present findings and recommendations to VP, CMO, and Finance audiences.
Build buy-in and manage expectations through clear status, results, and next steps.
Qualifications
Experience with marketing mix modeling, incrementality testing, or multi-touch attribution.
Hands-on use of AI tools to automate analysis and reporting.
Python or R for data analysis and statistical modeling.
Familiarity with Salesforce and marketing automation data.
Working knowledge of financial and budgeting concepts.
MBA or advanced quantitative degree.
Must have
5+ years in marketing analytics, growth analytics, business analytics, or a similar role. B2B SaaS preferred.
Advanced SQL and hands-on experience with a cloud data warehouse (Snowflake preferred).
Demonstrated experience with funnel analysis and attribution modeling across multiple channels.
Proven record of presenting complex data to senior leaders in a way that drives action.
Strong problem-solving instincts and a track record of finding root cause, not just reporting symptoms.
Working knowledge of dbt or comparable data transformation tools.
Experience building dashboards in Tableau, HEX, or a similar BI tool.
Ability to work independently, create buy-in, and drive projects to completion in a fast-paced environment.
Bachelor's degree in a quantitative field (statistics, mathematics, economics, finance, engineering, or similar).
Location
Find out more about our locations by visiting our site https://www.appfolio.com/company/careers#Locations.
All late-stage candidates complete an in-person meeting with an AppFolian as part of our hiring process.
Compensation & Benefits
The compensation that we reasonably expect to pay for this role is: $104,000 to $130,000 [base pay]. The actual compensation for this role will be determined by a variety of factors, including but not limited to the candidate’s skills, education, experience, and internal equity.
Please note that compensation is just one aspect of a comprehensive Total Rewards package. The compensation range listed here does not include additional benefits or any discretionary bonuses you may be eligible for based on your role and/or employment type.
Regular full-time employees are eligible for benefits - see here https://www.appfolio.com/company/careers#Benefits.
About AppFolio
AppFolio is the technology leader powering the future of the real estate industry. Our innovative platform and trusted partnership enable our customers to connect communities, increase operational efficiency, and grow their business. For more information about AppFolio, visit appfolio.com http://appfolio.com.
Why AppFolio
Grow | We enable a culture of high performance, where delivering results is recognized by opportunities for growth and compelling total rewards. Our challenging and meaningful work drive the growth of our business, and ourselves.
Learn | We partner with you to realize your potential by investing in you from the start. We're cultivating a team of big thinkers through coaching and mentorship with our best-in-class leaders, and giving you the time and tools to develop your skills.
Impact | We are creating a world where living in, investing in, managing, and supporting communities feels magical and effortless, freeing people to thrive. We do this by innovating with purpose while cultivating a culture of impact. We learn as much from each other as we do our customers and our communities.
Connect | We excel at hybrid work by fostering an environment that feels flexible, personal and connected, no matter where we are. We create space to fuel innovation and collaboration, and we come together to celebrate, connect, and succeed.
Paddle as One.
Learn more at appfolio.com/company/careers http://appfolio.com/company/careers
Statement of Equal Opportunity
At AppFolio, we value diversity in backgrounds and perspectives and depend on it to drive our innovative culture. That’s why we’re a proud Equal Opportunity Employer, and we believe that our products, our teams, and our business are stronger because of it. This means that no matter what race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, ancestry, physical or mental disability, or medical condition, pregnancy, genetic information, veteran or military status, or any other characteristic protected by law, you’re always welcome at AppFolio.
We are committed to providing an inclusive and accessible candidate experience. If you need a reasonable accommodation at any point in the application or interview process for a disability, pregnancy-related condition, or religious practice, please contact us at peopleoperations@appfolio.com or (805) 284-0834. You do not need to use any particular wording.
