Advertising is a strategic bet for Amazon and is one of the fastest growing business units within Amazon India. We have multiple advertising product solutions that help customers discover great products, and help brands connect with their customers. We work towards strengthening our offerings by continuously building and enhancing product capabilities to improve shopper engagement and advertiser experience.
About the Role
We are looking for a Sr. Program Manager to help us drive Go-to-market (GTM) for a suite of brand insights/ Ads account management product solutions, and scale their adoption amongst Ad customers (advertisers, agencies) and internal stakeholders. The GTM/program leader will be part of close knit team of Product and Program managers supported by a dedicated tech team, working together to:
(a) enhance our product solutions for advertisers/ agencies through features & insights making it simpler to use and easier to action on
(b) drive GTM and scale adoption of products amongst customers (advertisers, agencies, internal users)
c) understand customer feedback and funnel it back into product enhancement/ development.
Responsibilities
Lead the GTM strategy and product adoption for 1/ multiple product solutions amongst advertisers, agencies and internal stakeholders.
Set up programs to continually drive product education and engagement with customers for our product solutions through trainings, customer engagement programs, marketing.
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Setup programs to capture customer feedback at scale, and inform product-tech teams on new feature opportunities and enhancements.
Collaborate with cross-functional teams (marketing, sales, L&D) to drive programs aimed at driving awareness and adoption of our product solutions.
Basic Qualifications
High degree of Ownership, Customer Obsession and program/project management skills
Good presentation skills; need to be able to present to CXOs and Sr. leaders
Strong process orientation; ability to find efficient solutions to problems and automate tasks (incl. AI fluency)
Strong stakeholder management experience; ability to work cross-functionally and with a wide range of teams with different skill sets;
Ability to deep-dive into a problem; strong analytical skills required.
Should index high on influence without authority and Earn trust.
5+ years of program or project management experience
5+ years of delivering cross functional projects experience
Experience defining program requirements and using data and metrics to determine improvements
2+ years of developing program strategies and plans, diving execution, and influencing senior stakeholders experience
Master's degree, or MBA in management, business administration, economics, engineering, marketing
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