Key job responsibilities
Execute end-to-end Leo acquisition marketing campaigns in Amazon owned and operated channels.
This role is responsible for campaign execution and optimization to acquire subscribers through digital marketing channels including Amazon.com and email.
Optimize against key channel engagement and business KPIs including share of voice, click through rates, conversion, and cost per acquisition.
Test and learn messaging, creative, and segmentation strategies to improve channel results.
Establish mechanisms that set a high bar for campaign delivery across creative execution, campaign building, and QA.
Partner with central Amazon marketing channel and retail event teams to build Leo marketing plans.
Export Control Requirement
Due to applicable export control laws and regulations, candidates must be a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum.
3+ years of professional non-internship marketing experience
Experience managing teams
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional marketing programs
Experience in online marketing channels such as social media marketing, display advertising, and search engine marketing
Knowledge of HTML, SQL, Excel
Experience with Tableau, SQL, or basic data-mining
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, WA, BELLEVUE - 120,000.00 - 162,300.00 USD annually
