This is a rare role at the intersection of craft and technology. You will direct both artists and AI models, setting up the artistic and emotional bar for promotional content. You won't choose between speed and craft — you'll design the hybrid workflows that deliver both, and you'll turn the creative judgment of your team into signals that make the models better over time. Your work will reach audiences in every market Prime Video serves.
Key job responsibilities
Own the creative vision and quality standards for AI-assisted promotional content, including ethical guardrails for how AI is used in production.
Define what "good" looks like — the bar for craft, cultural resonance, and emotional authenticity — and hold output to it across every market.
Design and lead hybrid human-plus-AI workflows that pair AI throughput with human creative and cultural refinement, so scale never comes at the cost of quality.
Lead the operations ramp-up of the promotional content pipeline — standing up production capacity, staffing and training the creative team, and scaling throughput to meet volume commitments across markets.
Partner with science, product, and engineering to translate creative judgment into structured signals that improve the models over time — capturing craft, not discarding it as one-off edits.
Drive the global expansion of AI-assisted promotional content, ensuring output is culturally and linguistically resonant market by market.
Build and mentor a distributed creative bench, establishing the direction and standards that scale across languages and regions.
Champion the use of AI technology in creative contexts. At Prime Video and Amazon MGM Studios, our approach to the implementation of generative AI is human-centered. We believe AI is an impactful tool that augments human creativity, never replacing it.
10+ years of design experience
4+ years in a creative leadership role, with direct responsibility for setting and enforcing creative standards across a team
Proficiency with standard design and creative review tooling sufficient to evaluate assets, annotate feedback, and participate in production workflows
Strong written communication skills, able to produce policy-grade documentation that is precise, consistent, and usable by teams at varying levels of creative seniority
Experience operating inside a high-volume creative review function — QC, editorial oversight, content review, or creative operations where asset evaluation is structured, documented, and held to a repeatable standard.
Experience working directly with AI or automated creative systems in a creative, product, or quality capacity, with a working understanding of how model behavior is shaped by training data and feedback signals
Experience in streaming, entertainment, or media, with fluency in the visual language of film and television content across genres, tonal registers, and audience segments
Background in thumbnail, packaging, or key art, direct experience evaluating or producing the type of visual assets this role governs
Demonstrated ability to build evaluation frameworks from first principles — creating rubrics, calibration tools, or scoring systems that hold up under volume and reviewer variation
Experience managing and calibrating distributed review teams, maintaining consistency across reviewers who may be working across time zones, seniority levels, or content categories
Familiarity with the intersection of brand standards and AI output ensuring that automated creative systems produce work that remains consistent with established brand identity
Experience presenting creative quality data to senior leadership, translating operational and creative metrics into narratives that inform strategic decisions
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Culver City - 141,000.00 - 190,700.00 USD annually
USA, WA, SEATTLE - 141,000.00 - 190,700.00 USD annually
