Own campaign execution end to end: briefing, audience definition, creative trafficking, flighting, budget pacing, optimization, and post-campaign reporting.
Manage media agency and vendor relationships, including scopes of work, insertion orders, negotiation, and quality control against Aligned's brand standards.
Develop and maintain campaign measurement frameworks; define KPIs, build dashboards, and report performance and spend efficiency to Brand Strategy leadership on a regular cadence.
Partner with the Creative Producer and creative partners to ensure assets are on-brand, channel-appropriate, and delivered on schedule.
Support recruitment marketing in partnership with People & Culture, running targeted local campaigns in markets where Aligned is hiring construction, operations, and corporate talent.
Coordinate with Community Engagement Liaisons and Leads on market-level campaigns so that paid messaging reflects local sentiment and complements on-the-ground engagement.
Manage campaign budgets, forecasts, purchase orders, and invoicing in partnership with Finance.
Ensure all campaign activity complies with Aligned's brand guidelines, legal review requirements, and applicable advertising and data privacy standards.
Maintain and continuously refine Aligned's campaign playbook, briefing templates, and trafficking workflow so the program scales cleanly as our portfolio grows.
Who You Are
Operator: You are comfortable owning the details – trafficking deadlines, pacing reports, and agency follow-ups – while keeping the strategic goal in view.
Data-Driven: You start with the business question, instrument for it, and are candid about what the numbers say, including when a campaign is not working.
Brand-Protective: You understand that in our industry, tone matters as much as reach, and you treat Aligned's reputation in host communities as a constraint you design around.
Collaborative: You work naturally across Sales, People & Culture, Communications, and Community Engagement, and you brief partners clearly enough that they can do their best work.
Required Skills and Qualifications
5 to 8+ years of experience managing paid media or integrated advertising campaigns, in-house or at an agency. (Experience in data centers, energy, real estate, or large-scale infrastructure is a strong advantage.)
Demonstrated ownership of meaningful media budgets, with a track record of measurable performance improvement over time.
Hands-on proficiency with digital advertising and analytics platforms, including paid search, paid social, programmatic, and marketing automation or CRM reporting.
Proven ability to manage agencies and vendors, including briefing, negotiation, and performance accountability.
Strong analytical skills, with the ability to build measurement frameworks and translate campaign data into clear recommendations for leadership.
Experience running B2B campaigns to technical or enterprise buying committees; experience with local or market-level campaigns is a plus.
Excellent project management skills and comfort operating across multiple concurrent campaigns and stakeholder groups.
Bachelor's degree in marketing, communications, business, or a related field, or equivalent practical experience.
BENEFITS & PERKS
Aligned Data Centers is proud to offer a comprehensive benefits package to support the health, well-being, and financial security of our team members. Eligible employees have access to:
Health Coverage: Medical, dental, and vision insurance
Health Savings and Flexible Spending Accounts: HSA with employer contribution for eligible participants. FSA's offered for health and dependent care to increase tax savings.
Retirement Savings: 401(k) plan with company match
Paid Time Off and Holiday Pay
Company-Sponsored Insurance: Short-Term Disability, Life Insurance, and Long-Term Disability (with medical election)
Optional Benefits: Voluntary life, critical illness, legal, and additional disability coverage
Wellness Programs: Employee assistance program (EAP), Wellhub gym membership, and other wellness initiatives
The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities or physical requirements. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.
At Aligned, we are committed to transparency and fostering a positive employee experience from your very first interaction with us. In compliance with Illinois pay disclosure requirements, when you join Aligned, you’ll have access to the following benefits: medical, dental, vision, short and long disability, life insurance and other voluntary benefits, 401k with employer match, bonus opportunities, paid time off, wellness benefits and professional development opportunities, all designed to support your well-being and career growth. We want you to have a clear understanding of what we offer, so you can make informed decisions about your future with us.
Aligned is equally committed to fostering an inclusive workplace and providing equal employment opportunities for all employees. We ensure that all applicants and team members are considered for employment, advancement, and all other employment-related matters without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), national origin, age, physical or mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information, military or veteran status, or any other characteristic protected by applicable law.
If you require a reasonable accommodation to perform the essential functions of your job due to a disability or medical condition, please contact our People & Culture team. Accommodation requests will be reviewed on a case-by-case basis in accordance with applicable laws. Aligned will make reasonable accommodations where necessary to enable qualified individuals with disabilities to perform the essential functions of their role.
