This role will also partner with regional strategists and analysts to review campaign reporting and translate results into optimizations: budget shifts, targeting changes, and creative refreshes for their channel(s). Performance trends, platform changes, and new targeting or data-sharing opportunities get surfaced back to the Director of Media Planning and the broader team. The role also helps shape a consistent quarterly planning process and works directly with platform partners to identify testing and beta opportunities each cycle.
Scope & Reporting
This is an individual contributor role, one of a global team of seven Media Planners reporting to the US-based Director of Media Planning. The role works closely with, but does not manage, the India-based buy desk, analytics, media strategy, and engineering partners. Initial focus is paid social (Meta, TikTok, Snap), with scope expected to grow over time.
First 90 Days
During the first quarter, the goal is to ramp fast and build trust. Become proficient in Adobe's audience segments, brand guidelines, and channel mix, and work on building relationships with regional strategists regarding media objectives and planning cadence. Complete the buy desk handoff process for at least one full plan submission. You will audit current tagging, naming, and QC practices against new Ops standards. You will establish a regular cadence with regional strategy counterparts and the India-based buying team.
What's Needed to Succeed
5+ years in digital advertising or media planning/buying, with hands-on experience in at least one of Meta, TikTok, or Snap
Strong working knowledge of platform ad managers, audience targeting tools, and campaign measurement
Experience managing multi-market activations, including platform setup across a wide range of markets and languages
A track record of delivering performance-focused paid social campaigns
Comfort reading campaign dashboards and working with analysts to shape concrete optimization recommendations
Ability to translate strategic briefs into detailed, executable media plans
Clear communication across regional and offshore teams, holding to global standards while adapting to local needs
Strong attention to detail — comfortable owning QA, QC, and documentation for assigned plans
Nice-to-Haves
Familiarity with AI-driven media buying, including executing buys through LLM-based tools like Meta's MCP
Experience with Adobe's marketing and advertising tools (GenPem, AEP, RTCDP)
Experience working with an offshore or outsourced buying/execution team
Background spanning both B2B and consumer advertising
Agency experience, or exposure to a newly formed team — ideally at a company insourcing media execution
About Adobe
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
Let’s Adobe together
At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.
Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com.
AI Use Guidelines for Interviews
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.
At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.
Expected Pay Range
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $112,000 - $215,100 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

In California, the pay range for this position is $148,500 - $215,100

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices
California
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
