Facilitate stakeholder alignment and timely decision-making across workstreams, removing roadblocks and driving follow-up actions through to closure.
Drive continuous improvement of project planning frameworks, workflows, and collaboration models to enhance transparency, efficiency, and scalability.
Digital Product Position Definition
Support digital product positioning definition through competitor research, on-site and off-site consumer data collection, social listening, and insight analysis.
Collect and organize competitor product positioning, content materials, and performance data on a regular basis to support internal product communication planning.
Work with cross-functional partners and data teams to collect brand, consumer, category, on-site and off-site data, and analyze implications for future product positioning and communication opportunities.
Monitor product discussions and emerging trends across social platforms to identify consumer pain points, interest areas, and potential product communication angles.
Assist in developing product selling points and communication inputs by translating market, consumer, and social insights into clear product implications.
Cross-Functional Project Leadership
Serve as the project lead and central point of alignment across Digital Marketing, Buying, Trading, Product BU, and other cross-functional partners to enable coordinated product content planning and launch readiness.
Partner with the Buying team to manage sample-readiness dependencies, resolve risks, and ensure samples are available for content planning, shooting, and launch preparation.
Partner with Product BU to translate product design thinking, key features, and selling points into clear digital content requirements, deliverables, and project inputs.
KEY RELATIONSHIPS
Digital Excellence
Digital Business Planning & Analytics
Digital Commercial (Platforms)
Digital Buying & Trading
Product BU
KNOWLEDGE, SKILLS AND ABILITIES
Solid commercial and business acumen, with good product and consumer sense.
Good understanding of online business.
Good sense of consumer, market and industry trends, with the ability to translate insights into actionable product plans.
Strong project-management capability, including scope, milestone, dependency, risk, issue, and stakeholder management across multiple workstreams.
Ability to establish structured project governance, drive decision-making, and influence cross-functional teams without direct authority.
Effective communication, collaboration, and stakeholder-management skills.
REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS
Bachelor’s degree required
Minimum 5 years of work experience in digital marketing/content production
Fluent written and spoken English & Mandarin.
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.
Culture Starts With People, It Starts With You –
By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.
Job Title
Manager Content Planning
TEAM
Digital
Location
Shanghai
State
SH
Country/Region
CN
Contract Type
Full time
Number
549528
Date
Nov 8, 2026
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