What You’ll Do
Content Strategy & Execution
Lead content strategy and planning across Consumer (Out-of-Pocket) and Reimbursed business priorities in EMEA.
Develop audience-centric content journeys and support localisation across markets.
Partner with Brand, Media, CRM, Retail & eCommerce teams to deliver integrated content plans.
Ensure content is effectively developed, approved, deployed, and optimised across key touchpoints.
Drive content quality, governance, performance, and scalability through best-practice frameworks and agency partnerships.
Leverage SEO, analytics, AI, and audience insights to continuously improve content effectiveness.
Collaboration & Stakeholder Engagement
Partner with global, regional, and market stakeholders across Marketing, Media, CRM, Retail & eCommerce, Insights, Digital, and IT to deliver integrated content strategies.
Collaborate with market teams and agency partners to ensure effective localisation, governance, and execution across EMEA.
Use customer, market, and performance insights to continuously improve content effectiveness and business impact.
Future Evolution of the Role
As Abbott continues to advance its digital and content capabilities, this role will play a key part in:
Driving adoption of AI-enabled content creation, optimisation, and automation.
Enhancing content effectiveness through data, testing, and performance measurement.
Building content capability and best practices across EMEA markets.
Evolving content operations, governance, and localisation processes to improve speed, quality, and scalability.
What We’re Looking For
Required Skills & Experience
Significant experience in content marketing, content strategy, digital marketing, or related roles within healthcare, nutrition, FMCG, consumer health, or similarly regulated industries.
Proven ability to develop and execute integrated content strategies across digital, CRM, eCommerce, retail media, and social channels.
Strong understanding of SEO, content performance, CRM, audience insights, and digital measurement principles.
Experience working in matrixed, cross-functional, and multi-market environments, collaborating with regional and local stakeholders.
Strong stakeholder management, communication, and project leadership skills.
Experience with content management systems, analytics platforms, content operations processes, and AI-enabled content tools.
Preferred Qualifications
Bachelor's degree in Marketing, Communications, Digital Media, Design, Business, or a related field, or equivalent professional experience.
Advanced certification or postgraduate qualification in digital marketing, content strategy, customer experience, or a related discipline.
Proficiency with SEO platforms, content management systems, CRM platforms, marketing analytics, and content performance measurement tools.
Experience working with content operations, localisation processes, and AI-enabled marketing or content solutions.
Why Join Abbott Nutrition?
At Abbott, we’re dedicated to improving people’s lives through science‑based nutrition. In this role, you will have the opportunity to shape the digital future of our brands across a diverse region, influence high‑visibility content initiatives, and directly impact commercial success.
Join us and be part of a company that prioritises innovation, inclusivity, and growth—helping you build a career where you can truly thrive.
- The base pay for this position is
- N/A
- In specific locations, the pay range may vary from the range posted.
JOB FAMILY
Marketing Support
DIVISION
ANI International Nutrition
LOCATION
United Kingdom > Maidenhead : Abbott House
ADDITIONAL LOCATIONS
WORK SHIFT
Standard
TRAVEL
Yes, 15 % of the Time
MEDICAL SURVEILLANCE
Not Applicable
SIGNIFICANT WORK ACTIVITIES
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
