This is not a traditional enablement role. We don’t believe more training is always the answer. We believe enablement should start with the performance problem, use data and AI to understand what’s happening, and apply the most targeted intervention possible.
You’ll independently own the performance improvement cycle for the teams you support: diagnose → prescribe → activate → reinforce → measure → adjust.
You’ll combine business results, AI-generated coaching insights, field observations, and manager input to identify where teams and individuals need support. You’ll turn those insights into focused enablement plans, use AI to scale individualized practice and coaching, help managers reinforce the right behaviors, and measure whether performance actually changed.
As 1Password continues to scale our partner-led GTM motion, you’ll also help make channel execution part of how our field operates every day. Rather than treating channel as a separate motion or specialist skill, you’ll help managers and teams build the behaviors needed to effectively identify, engage, and sell with partners as part of their everyday work.
Your job isn’t to keep people busy with enablement. It’s to help them perform better.
How we’re using AI today
Across GTM, we’re transforming the way we work with AI. We expect every seller, CSM, and team member to become a power user, using it daily to work smarter and move faster. AI is already embedded in how we operate – from real-time coaching that sharpens how we sell and interact with customers, to surfacing insights that help us anticipate needs – creating more time for meaningful customer engagement. If you’re excited to reshape how you think, make decisions, and drive growth with AI, you’ll feel right at home here.
- Expectations of this role
- This is a hybrid role. You will be expected to work from 1Password's Toronto/Austin office 3 days per week, with the flexibility to work from the office up to 5 days based on business needs.
What we're looking for
7+ years of experience in a Business-to-Business (B2B) technology go-to-market (GTM) organization across Sales, Customer Success, Solutions Engineering, BDR, Enablement, frontline leadership, or a combination of these areas.
Experience working in a channel or partner-led GTM environment, with practical knowledge of selling with and through resellers, MSPs, distributors, and other channel partners, including partner engagement, account mapping, co-selling, and partner-led growth.
Experience carrying a quota, leading a frontline GTM team, or directly coaching customer-facing teams strongly preferred.
Strong business and analytical judgment, with the ability to diagnose performance challenges, identify root causes, and translate insights into practical, measurable plans that improve skills, behaviors, and business outcomes.
Understanding of sales methodologies such as MEDDPICC and their application in coaching, enablement, or field execution.
Credibility with frontline GTM leaders and the ability to operate independently as a coach, advisor, and constructive challenger.
Curiosity and fluency with AI, with experience using automation, dashboards, and performance signals to make coaching and development more individualized, scalable, and measurable.
A bias toward action and a commitment to experimentation, measurement, and continuous improvement.
Understanding of how selling practices and customer needs vary across the US and Canadian markets.
What you can expect
Own the end-to-end performance improvement cycle for the frontline managers and teams you support: diagnose, prescribe, activate, reinforce, measure, and adjust.
Establish a consistent operating rhythm with managers, bringing data-informed insights and recommendations about where their coaching can have the greatest impact.
Combine business results, behavioral data, AI-generated coaching insights, field observations, and manager input to identify performance gaps and create focused development plans.
Create strategic enablement plans that address root causes and become part of the team’s day-to-day work.
Use AI-powered role-play, practice, feedback loops, manager coaching, live learning, and tools such as Hyperbound to support individualized development at scale.
Help managers reinforce key skills, products, messaging, partner motions, and GTM priorities through ongoing coaching and team practice.
Partner across Technical Enablement, Revenue Operations, Go-to-Market Engineering, and other teams to bring the right resources into identified performance challenges.
Facilitate workshops, webinars, and other learning experiences when appropriate, while enabling managers to lead reinforcement with their teams.
Measure whether interventions are changing behavior and improving outcomes, and share recurring performance patterns and field feedback with cross-functional partners.
USA-based roles only: The annual base salary for this role is between $127,000 USD and $170,000 USD. This role is also eligible for immediate participation in 1Password's benefits program (health, dental, 401k and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.
Canada-based roles only: The annual base salary for this role is between $114,000 CAD and $152,500 CAD. This role is also eligible for immediate participation in 1Password’s generous benefits program (health, dental, RRSP and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.
At 1Password, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set.
This posting is for an existing vacancy.
- Our culture
- At 1Password, we prioritize collaboration, clear and transparent communication, receptiveness to feedback, and alignment with our core values: keep it simple, lead with honesty, and put people first.
You’ll be part of a team that challenges the status quo, and is excited to experiment and iterate in search of the best solution. That said, 1Password is not for everyone https://blog.1password.com/inside-the-culture-powering-1passwords-next-chapter/. Our work is demanding, we strive for excellence, and the pace is fast. We need people who are keen to take on challenging problems, who seek feedback to grow, and who are driven to make an impact. If you're looking for a place where you can settle into a comfortable routine, this might not be the right fit for you. We’re looking for individuals who are proven experts in their fields, as well as those who are highly adaptable, can thrive in ambiguity and through change, are curious, and above all deliver results.
How we work with AI We are committed to leveraging cutting-edge technology—including AI—to achieve our mission. We also understand that thinking critically about AI in its current forms will help us create better solutions for our customers and ourselves with its future forms, which will help us continue to close the gap between security and privacy and achieve our mission. We want team members at all levels to take the approach of actively learning AI best practices, identifying opportunities to apply AI in meaningful ways, and driving innovative solutions in their daily work. Embracing the future of AI isn't just encouraged—it's an essential part of how we will be successful at 1Password.
This approach extends to our hiring process—candidates are welcome to use AI tools responsibly and thoughtfully during the application process. To us, this means we do ask that you join live interviews without using AI tools so we can get to know how you communicate, solve problems, and collaborate with others.
Our approach to work We recognize the power of both in person collaboration and remote work. Some roles are designated as remote-first, with an expectation that individuals work from their homes majority of the time, while others are designated as in-office roles, with an expectation of being on-site on a regular basis. We recognize that certain roles benefit from regular, in-person connection to support collaboration, team cohesion, and customer engagement.
For all roles, occasional travel may be required. This includes things like: department-wide offsites, quarterly department meetings and periodic customer events. These events are typically held in varying locations across Canada, USA and/or EMEA. In leadership roles, you can expect to travel once per month on average.
Note: All go-to market roles will have an in-person onboarding in Toronto.
What we offer
We believe in working hard, and rewarding that hard work through our benefits. While not an exhaustive list, here is a glance at what we currently offer:
- Health and wellbeing
- 👶 Maternity and parental leave top-up programs
- 🩺 Competitive health benefits
- 🏝 Generous PTO policy
- Growth and future
- 📈 RSU program for most employees
- 💸 Retirement matching program
- 🔑 Free 1Password account
- Community
- 🤝 Paid volunteer days
- 🏆 Peer-to-peer recognition through Bonusly
- 🌎 Remote-first work environment
- Some roles in our GTM team are currently being hired for in-person hybrid work in Toronto and Austin. These roles will specify on the posting.
You belong here.
1Password is proud to be an equal opportunity employer. We are committed to fostering an inclusive, diverse and equitable workplace that is built on trust, support and respect. We welcome all individuals and do not discriminate on the basis of gender identity and expression, race, ethnicity, disability, sexual orientation, colour, religion, creed, gender, national origin, age, marital status, pregnancy, sex, citizenship, education, languages spoken or veteran status. Be yourself, find your people and share the things you love.
Accommodation is available upon request at any point during our recruitment process. If you require an accommodation, please speak to your talent acquisition partner or email us at nextbit@agilebits.com and we’ll work to meet your needs.
Remote work is a part of our DNA. Given that our company was founded remotely in 2005, we can safely say we're experts at building remote culture. That said, remote work at 1Password does mean working from your home country. If you've got questions or concerns about this, your talent partner would be happy to address them with you.
Successful applicants will be required to complete a background check that may consist of prior employment verification, reference checks, education confirmation, criminal background, publicly available social media, credit history, or other information, as permitted by local law.
1Password uses artificial intelligence (AI) and machine learning (ML) technologies, including natural language processing and predictive analytics, to assist in the initial screening of employment applications and improve our recruitment process. See here https://www.ashbyhq.com/downloadables/ashby-bias-audit-08-2024.pdf for the latest third party bias audit information. If you prefer not to have your application assessed using AI/ML features, you may opt out by completing this form https://jobs.ashbyhq.com/1password/automation-notice. For additional information see our Candidate Privacy Notice https://1password.com/files/candidate-privacy-notice.pdf.
