Career switch, measured
From Writer to Advertising Manager
Yes, it's a realistic move with some upskilling. Measured across current postings, the two roles have 33% skill overlap. Skills that carry over include Marketing, Digital marketing, B2B sales, Stakeholder management; the main skills to add are Sales, Budgeting, Forecasting, Customer success.
33%
skill overlap
290
open Advertising Manager postings read
Skills that carry over
Share of each role’s postings that ask for the skill.
SkillWriterAdvertising Manager
- Marketing60%72%
- Digital marketing13%19%
- B2B sales16%17%
- Stakeholder management25%53%
- Research21%34%
- Training and coaching20%29%
- Leadership25%54%
- Project management11%19%
Skills to add
Asked for often in Advertising Manager postings, rarely in Writer ones.
SkillWriterAdvertising Manager
- Sales16%44%
- Budgeting6%42%
- Forecasting–34%
- Customer success–24%
- Contract negotiation–18%
- Problem solving7%15%
- Team management–14%
- Procurement–12%
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Plan your move to Advertising Manager
The Career Gap Analyzer compares your own resume with Advertising Manager jobs and lays out the skills to close, free.