Marketing Specialist skills employers ask for

The most-asked skills

Share of Marketing Specialist postings that mention each skill.

1. Marketingdistinctive70%
2. Sales49%
3. Leadership34%
4. Researchdistinctive33%
5. Communication32%
6. Stakeholder management30%
7. CRMdistinctive21%
8. Excel21%
9. Problem solving17%
10. Budgeting16%
11. Microsoft Office15%
12. Data visualizationdistinctive15%
13. Salesforcedistinctive13%
14. Digital marketingdistinctive13%
15. B2B salesdistinctive13%

“Distinctive” means Marketing Specialist postings ask for it at least three times as often as jobs overall.

Prove it with a free skill badge:Stakeholder management,Excel

Where Marketing Specialist skills carry over

Roles whose postings ask for the most similar skills. Overlap counts the skills that define each role most.

• Marketing Manager87% overlapShared: Marketing, Research, Sales, Stakeholder managementHow to switch
• Advertising Manager79% overlapShared: Marketing, Research, Stakeholder management, SalesHow to switch
• Financial Services Sales Agent78% overlapShared: Marketing, Sales, Market research, ResearchHow to switch
• Financial Advisor72% overlapShared: Marketing, Sales, Research, LeadershipHow to switch

Questions

What skills does a Marketing Specialist need?

In 652 current Marketing Specialist job postings, the skills asked for most often are Marketing (70%), Sales (49%), Leadership (34%), Research (33%), Communication (32%). Percentages are the share of postings that mention each skill.

What jobs can a Marketing Specialist move into?

Measured by shared skill demand, the closest roles are Marketing Manager, Advertising Manager, Financial Services Sales Agent, Financial Advisor. Marketing Manager shares skills such as Marketing, Research, Sales.