Career switch, measured
From Event Planner to Advertising Manager
Yes, it's a realistic move with some upskilling. Measured across current postings, the two roles have 48% skill overlap. Skills that carry over include Budgeting, Marketing, Leadership, Contract negotiation; the main skills to add are Forecasting, Research, Training and coaching, Customer success.
48%
skill overlap
290
open Advertising Manager postings read
Skills that carry over
Share of each role’s postings that ask for the skill.
SkillEvent PlannerAdvertising Manager
- Budgeting49%42%
- Marketing49%72%
- Leadership45%54%
- Contract negotiation19%18%
- Project management17%19%
- Stakeholder management23%53%
- B2B sales13%17%
- Public relations11%6%
Skills to add
Asked for often in Advertising Manager postings, rarely in Event Planner ones.
SkillEvent PlannerAdvertising Manager
- Forecasting–34%
- Research15%34%
- Training and coaching13%29%
- Customer success–24%
- Digital marketing–19%
- Team management–14%
- Product management–12%
- Lead generation–12%
Plan your move to Advertising Manager
The Career Gap Analyzer compares your own resume with Advertising Manager jobs and lays out the skills to close, free.